We are thrilled to share that Enterprise Management Associates (EMA), a leading IT research and consulting firm established in 1996, has recently published an impact brief highlighting Action1’s expansion of our free service tier.

As recognized in EMA’s analysis, our cloud-native autonomous endpoint management platform now supports up to 200 endpoints for free, making us a pioneer in the industry to offer an AEM solution at no cost on this scale.

This expansion aims to solve the challenges that SMBs face when trying to manage their IT infrastructure efficiently and protect it from vulnerability exploitation without burdening their already limited budgets.

Why We Are Making Autonomous Endpoint Management Free for Up to 200 Devices

Currently, organizations of all sizes struggle with the difficult task of updating and keeping up-to-date every single endpoint connected to their network. As the number of devices continues to grow, it gets even harder to achieve the desired outcomes without autonomous endpoint management software.

At Action1, we understand that many companies are still recovering after the COVID-19 crisis; they still must cut corners to keep their businesses afloat.

This is why we decided to show our support to SMBs and non-profit organizations by expanding the free offering to 200 endpoints, believing that powerful tools shouldn’t be restricted to organizations with the biggest budgets or IT teams.

We know that smaller companies—particularly SMBs—struggle with a challenging balancing act: maintaining secure, compliant, and efficient IT operations while working within limited budgets.

The shift to remote work that we see today and the countless cyberthreats only intensified these challenges, making it harder to maintain visibility across distributed networks, enforce consistent security policies, and perform timely updates.

We truly believe that autonomous endpoint management solutions need to do more than just offer comprehensive features—they must adapt to different organizational needs without imposing significant financial burdens.

By expanding our free offer, we want to help these companies transition seamlessly from manual patching processes to autonomous solutions that not only reduce cyber risks but also eliminate the need to hire additional IT staff to manage growing device counts while keeping their endpoints current, smoothly functioning, and compliant with regulatory standards.

How Action1’s Expanded Free Offering Benefits Your Business

Making AEM accessible to smaller organizations without requiring the typical financial investment Action1 allows SMBs to implement the best practices in endpoint management, security protocols, and compliance measures.

This way, our customers can properly and efficiently redirect their limited IT resources towards other critical business operations, enabling them to grow their business instead of spending time on manual, labor-intensive patch management processes.

Automation and Efficiency at Scale

By using Action1’s platform, companies operating in different industries can effectively streamline critical endpoint management tasks, including inventory tracking, configuration management, software updates, and policy enforcement. This functionality enhances operational efficiency, minimizes administrative burden, and eliminates the risk of human error.

Enhanced Cloud Integration

Currently, cloud services continue to transform IT management and become an inevitable part of every successful business. Action1’s cloud-based endpoint management platform is designed to integrate efficiently with other platforms and services that organizations frequently use. This compatibility facilitates better data sharing and analytics across services, supporting improved decision-making and operational alignment.

EMA’s Perspective on Action1’s Initiative

As part of the analysis of Action1’s expanded free offering, Enterprise Management Associates (EMA) provided an expert insight into the market impact of this decision.

“Action1’s initiative is a significant step forward in addressing the dire needs of a critical market segment—SMBs that require effective, scalable endpoint management while also navigating budget constraints. The significance lies not just in the expanded offering itself, but in what it signals about vendor responsiveness to evolving market demands. The most affected parties will be SMBs that, until now, may have seen advanced endpoint management solutions as out of reach.

The free tier offers these organizations an opportunity to establish a baseline of IT management proficiency, positioning them to strengthen their cybersecurity posture significantly without immediate financial pressure. Organizations aiming to optimize their IT management can benefit from Action1’s offering by transitioning to automated processes while remaining vigilant about the evolving threat landscape.

However, organizations should carefully evaluate their specific needs to ensure that the chosen solution aligns well with their operational objectives. EMA believes that this development underscores a critical paradigm shift in the market, indicating a growing recognition of the value of accessible, intelligent IT solutions that cater to a broader range of business needs. By prioritizing accessibility and automation, Action1 is not only enhancing its market position, but also setting a new standard for endpoint management.”

Want to know more? Request the full EMA Impact Brief here

Moving Forward Together

Our mission has always been to address the real-life challenges our customers face daily when trying to escape the vicious cycle of manually patching their endpoints, which is easier said than done.

We recognize that automation is key to breaking this cycle. By using Action1’s autonomous endpoint management platform, you can eliminate manual patching processes and take the pressure off your IT team’s shoulders, allowing your organization to use its manpower and resources more efficiently.

About Action1

Action1 is an autonomous endpoint management platform that is cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes—it just works and is always free for the first 200 endpoints, with no functional limits. By pioneering autonomous OS and third-party patching – AEM’s foundational use case – through peer-to-peer patch distribution and real-time vulnerability assessment without needing a VPN, it eliminates costly, time-consuming routine labor, preempts ransomware and security risks, and protects the digital employee experience. Trusted by thousands of enterprises managing millions of endpoints globally, Action1 is certified for SOC 2 and ISO 27001.

The company is founder-led by industry veterans Alex Vovk and Mike Walters, American entrepreneurs who founded Netwrix, which has grown into a multi-billion-dollar industry-leading cybersecurity company.