Action1 5 Blog 5 Action1 Sets New Records with 500% Enterprise Growth and Explosive MSP Adoption in H1 2025

Action1 Sets New Records with 500% Enterprise Growth and Explosive MSP Adoption in H1 2025

August 4, 2025

By Gene Moody

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We are proud to share that our cloud-native autonomous endpoint management platform not only undergoes constant improvements but also experiences explosive growth and continued industry recognition. The strong momentum in the first half of 2025 is driven by accelerated adoption and rapid expansion in the enterprise and MSP segments. 

The idea behind the creation of Action1 has always been to help organizations of all sizes strengthen their security posture with minimal manual effort. Since its foundation in 2018, the platform has added many essential features to make the patch management process automated, intelligent, risk-free, efficient, reliable, and time-saving. 

We know our clients need solutions that address their challenges, make them feel heard, and give them the opportunity to focus on growth, instead of wasting precious time on manual, labor-intensive patching processes. Our team puts enormous effort into making Action1 better day after day, and our clients show their appreciation by trusting us with their critical infrastructure across their businesses. 

The combination of innovation, reliability, and efficiency has paid off with explosive growth for Action1 each year, but the first half of 2025 has introduced us to previously unseen results: 

In comparing H1 2025 to H1 2024, we achieved: 

  • 174% year-over-year revenue growth 
  • 73% increase in average deal size 
  • 123% expansion in customer base 
  • 500% year-over-year growth in customers with ARR over $100,000, emphasizing exceptional traction among enterprise organizations and accelerating momentum (up from 300% growth in 2024)
  • 99% gross customer retention rate, highlighting continued customer satisfaction amid rapid expansion 

“Modern organizations understand that proactive patch management is essential to staying ahead of today’s rapidly evolving cybersecurity threats,” said Mike Walters, President and Co-founder of Action1. “Our continued growth reflects the increasing demand for solutions that are not only powerful and secure but also simple to deploy and scale.” 

Trusted by thousands of organizations around the world, Action1 expanded its enterprise footprint in H1 2025, with leading companies across industries, including thyssenkrupp, StepStone, and Coats, selecting the platform to modernize their endpoint security. These businesses recognize that our software helps them improve their cyber resilience against the sophisticated threats aiming to compromise their systems.  

 It’s no surprise that they are prioritizing this area, since patch management solutions are crucial for companies of various sizes to keep their systems up-to-date, remediate software vulnerabilities to prevent successful cyberattacks and data breaches, and of course, ease regulatory compliance. 

Action1 Achieves Outstanding Growth in MSP Partnerships

Managed service providers need efficiency, reliability, and automation when securing their clients’ environments, knowing that there is no room for mistakes or delays in patch management, since they create significant security gaps.  

Action1 provides MSPs with the tools they need to quickly identify and remediate software vulnerabilities on their clients’ endpoints by deploying patches in a timely manner and creating thorough reports that are ready for audits. The MSP community’s response to our platform has been overwhelming; that is why in H1 2025, we experienced explosive growth in that segment: 

  • 162% increase in revenue from our MSP partners 
  • 340% growth in Q2 MSP channel revenue compared to 2024 
  • 131% expansion in our MSP partner network

These numbers tell a story about momentum and trust. MSPs are choosing Action1 because they recognize that autonomous endpoint management capabilities are an essential pillar for managing and securing large, complex, distributed client environments efficiently. 

Since January 2025, we have welcomed new partners such as ProviNET, Redbox Business Solutions, TAB Computer Systems, and 2M Enterprise, further strengthening our growing channel ecosystem. 

“Action1 empowers MSPs to drive operational efficiency while elevating the quality of their security services,” said Mike Walters, President and Co-founder of Action1. “Our autonomous patching capabilities are a game changer for service providers managing large, distributed environments.”

Powerful New Capabilities Action1 Delivered in H1 2025

Behind our record growth are the powerful capabilities we introduced in 2025, each designed to address the most pressing challenges IT teams face daily: 

  • Update Rings – This feature enables phased, risk-free, and autonomous patch rollouts, advancing updates from inner to outer rings based on success metrics. Reliable patches move forward automatically, while problematic ones don’t, reducing downtime risk and ensuring timely vulnerability remediation.
  • Update Approval per Organization – Allows software update approvals to be managed at the organizational level, rather than uniformly across the entire enterprise. Essential for MSP-managed clients and large enterprises, this capability enables you to independently approve, defer, or decline updates for each unit or department within the Action1 platform.
  • Customizable Role-Based Access Control (RBAC) – Enables organizations to precisely define security boundaries and operational responsibilities across their IT infrastructures.
  • Built-In Vulnerability Reports – Creating audit-ready reports with just a few clicks significantly eases regulatory compliance.
  • Expanded Integrations – New connections with VulnCheck NVD++, Rapid7, and Axonius help unify organizations’ security ecosystems.
  • Software Repository Enhancements – Action1 continues to expand its privately maintained software repository, making patching operating systems and third-party applications easier than ever.
  • Doubled Free Tier Support Our cloud-native autonomous endpoint management platform is now free for up to 200 endpoints, forever, with no functional limits, reinforcing our mission to make enterprise-grade endpoint security accessible for everyone.

Reinforcing Trust with Every Endpoint We Protect 

We want to give nothing but confidence to our customers that Action1 not only autonomously remediates vulnerabilities across their endpoints but also continues to meet the globally recognized standards for protecting their sensitive information, reducing risk, and delivering uninterrupted service. 

In 2025, Action1 reinforced its leadership in security and compliance by:

For further details on our security measures and initiatives, please visit our security page. 

Industry Recognition & Market Leadership

In the first half of 2025, our company continued to confidently gain momentum as a leader in patch management and endpoint security. Action1 was featured in Gartner’s Market Guide for Endpoint Management Tools and became a finalist in two categories at the 2025 SC Awards Best Enterprise Security Solution and Best Customer Service. 

We also secured leader positions in G2’s Grid Reports for Patch Management, Endpoint Management, while maintaining our #1 easiest-to-use solution ranking, driven by strong customer satisfaction and growing market presence. 

Altogether, we earned 317 badges from G2 and 58 more from Gartner Digital Markets, highlighting our excellence in usability, efficiency, reliability, ROI, customer support, and feature set. 

“As we look toward the second half of 2025, our focus remains on empowering organizations to strengthen their cyber resilience through efficient, secure, and scalable endpoint management,” added Walters.  

See What You Can Do with Action1

 

Join our weekly LIVE demo “Patch Management That Just Works with Action1” to learn more

about Action1 features and use cases for your IT needs.

 

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