Action1 5 Blog 5 Action1 Achieves Category Leadership in 2025 with Triple-Digit Growth Across Enterprise and MSP Markets

Action1 Achieves Category Leadership in 2025 with Triple-Digit Growth Across Enterprise and MSP Markets

February 17, 2026

By Gene Moody

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When a year ends, conclusions follow. For Action1, the numbers from 2025 tell a clear story. Over the past twelve months, revenue grew by 127% year over year, customer retention reached 98%, and the number of customers with ARR over $100,000 increased by 233%.

These results point to three things: First, strong platform adoption and rapid market traction. Second, significant growth in high-value accounts and deepening enterprise relationships. Third, exceptional customer retention is built on consistent delivery.

Underneath these metrics, we see IT teams solving real problems with autonomous endpoint management instead of wrestling with legacy tools that can’t keep pace with changing environments. Business owners realized long ago that patching shouldn’t be a process that ties up a large part of their IT teams with manually deploying patches, chasing offline endpoints, and constantly wondering if they missed a vulnerable device.

They are looking for platforms that automate the process from end to end, scale without adding operational overhead, strengthen their organization’s security posture, simplify audit preparation, and let one administrator manage work that once required a full team. Action1 provides exactly that to MSPs and large enterprises who need to turn patching into a set-it-and-forget-it process.

Why Are Enterprises and MSPs Both Betting on Autonomous Endpoint Management?

The decision to move to  autonomous endpoint management usually comes after realizing that adding more tools or more people does not fix patching at scale.

Organizations of all sizes are choosing automation over complexity. They want fast implementation, unified cross-OS support, broad third-party application coverage, staged deployments, remote endpoint access, an intuitive interface, and strong security controls.

Action1’s cloud-native autonomous endpoint management platform ticks all these boxes. It is ranked as the easiest-to-use patch management software, according to G2. It takes up to five minutes to create an account, deploy the agent, and start patching endpoints, without VPNs, complex setup, or costly on-premises infrastructure. The platform supports Windows, macOS, Linux, and more than 630 third-party applications.

Deployments can run on a schedule at convenient times using a risk-free staged and autonomous approach, with offline devices updated automatically once they reconnect. After each patching cycle, more than 100 built-in customizable templates help you generate audit-ready reports in minutes.

You can also create and manage multiple organizations under one Action1 enterprise, each with separate endpoints and data. This makes it easy to segregate MSP customers or enterprise departments, each with its own patching policies, settings, and license keys.

Multi-factor authentication secures access, while role-based access control lets you define granular permission levels for individual user accounts. You can clearly separate those who can manage endpoints and configure automations from those who only need read-only access to reports within each isolated organization.

All these capabilities turn patch management from a labor-intensive and chaotic process into an automated and straightforward one that identifies and remediates vulnerabilities as quickly as possible. Undoubtedly, this combination resonates strongly with enterprises and MSPs.

In 2025, Action1’s MSP revenue grew by 249% year over year, and the partner base expanded by 139%. We launched a formal MSP Partner Program with premium support, advantage pricing, certification, and co-marketing opportunities. Service providers such as ProviNET, TAB Computer Systems, 2M Enterprise, and National Technology Management joined because they needed a platform that could manage thousands of endpoints across hundreds of clients without adding headcount.

What Did We Build in 2025 That Actually Matters?

Product innovation in cybersecurity and in many other industries often means shiny features with questionable impact on solving customers’ real-world challenges. At Action1, we do our best to avoid that trap, not only in 2025 but since day one.

We have always been a customer-driven company, keeping our ear to the ground. That is why we monitor every review across G2, Capterra, and Reddit, and maintain a product roadmap that prioritizes new feature releases based on real user votes. The goal is simple: to make organizations’ lives easier by equipping them with tools that solve their day-to-day challenges.

So, in 2025, we improved Action1 by introducing:

Linux Support: Without a doubt, our biggest feature release was the long-awaited Linux support. Action1 now provides truly unified cross-OS support for Windows, macOS, and Linux from a single platform.

Update Rings: This feature enables phased and autonomous patch rollouts by organizing endpoints into separate rings, starting with a testing ring, then expanding to a wider group of devices, and finally completing the organization-wide rollout.

When setting up the process, you can apply a variety of filters and automatically evaluate key metrics such as success rates and deployment counts to decide whether an update should move to the next stage. Updates that pass the criteria in earlier, or inner, rings move forward to outer rings, while problematic ones don’t. This successfully minimizes downtime risks while remediating security vulnerabilities as quickly as possible.

Role-Based Access Control (RBAC): The upgraded RBAC functionality now allows you to define granular access levels for individual user accounts. For example, you can allow certain users to manage endpoints and configure automations while giving others view-only access to specific reports.

You can fully customize Action1’s RBAC with roles you define that grant permissions to scopes such as organizations, groups, and scripts, as well as functions like reports, automations, and dashboards. This is critical if you are managing complex enterprise environments or running an MSP with multiple clients that require strict separation between customer environments.

Vulnerability Management Reporting: We enhanced our reporting to show not just which vulnerabilities exist, but which ones are patchable, which require compensating controls, and which systems carry the highest risk. That remediation context is what security teams actually need, rather than generic scan results.

Expanded Free Offering: We doubled our free offer to 200 endpoints, with no functional limits and no time restrictions. Organizations, including large enterprises, can deploy and use Action1 for as long as they need before scaling beyond the free tier.

Enterprise Integrations: On the integration front, we connected with ServiceNow, VulnCheck NVD++, Rapid7, and Axonius, helping streamline patching, vulnerability management, and broader IT workflows.

Software Repository Expansion: Our Software Repository now supports more than 630 third-party applications and continues to grow. We maintain it privately instead of relying on community repositories, which ensures that only reliable and thoroughly tested patches reach your endpoints.

Research, Security, and Compliance Leadership

Security remained foundational to Action1’s platform and operations in 2025, supported by independent research and ongoing compliance initiatives: 

  • Published the 2025 Survey Report: AI Impact on Sysadmins, the second edition in this recurring series, based on responses from 600+ IT admins worldwide, highlighting accelerating AI adoption alongside accuracy and security concerns. 

Recognition Earned, Not Chased

Growth and innovation don’t happen in a vacuum. When you deliver real value to organizations and help them overcome real-world challenges at scale, the industry pays attention.

“This level of growth signals Action1’s transition from high-growth to category leadership,” said Alex Vovk, CEO and Co-founder of Action1. “As legacy endpoint tools fall short in modern, hybrid environments, organizations are turning to our cloud-native Autonomous Endpoint Management platform to automate patching and vulnerability remediation while improving visibility, control, and compliance at scale.”

In 2025, Action1 earned broad industry recognition:

  • Ranked the fastest-growing private software company in America on the 2025 Inc. 5000 list
  • Featured in Gartner’s Market Guide for Endpoint Management Tools. 
  • Recognized as a Leader and Momentum Leader in the G2 2025 quarterly Grid reports for Patch Management; maintained the #1 easiest-to-use ranking for three consecutive years and earned 675 G2 badges for excellence in customer support, estimated ROI, and other competitive metrics.  
  • Received strong recognition across Gartner Digital Markets websites, earning 58 badges for category leadership, outstanding support, and feature excellence, including the Best Value badge in Patch Management for four consecutive years. 

For more information, please visit www.Action1.com.   

About Action1

Action1 is an autonomous endpoint management platform trusted by many Fortune 500 companies. Cloud-native, infinitely scalable, highly secure, and configurable in 5 minutes—it just works and is always free for the first 200 endpoints, with no functional limits. By pioneering autonomous OS and third-party patching with peer-to-peer patch distribution and real-time vulnerability assessment without needing a VPN, it eliminates routine labor, preempts ransomware and security risks, and protects the digital employee experience.  

In 2025, Action1 was recognized by Inc. 5000 as the fastest-growing private software company in America. The company is founder-led by Alex Vovk and Mike Walters, American entrepreneurs who previously founded Netwrix, a multi-billion-dollar cybersecurity company.   

See What You Can Do with Action1

 

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